Although I am not the originator of these questions, I have used them many times in my own work along with creative exercises with cleints in order to arrive at some pretty good productions. Maybe these can help you focus your efforts more if you struggle to arrive at a destination! Just click to view image and zoom to read. Enjoy.

PROBLEM: Trying to reach young + adventurous + budgeted + travels. Marketing an island hostel…Take a look.

Hey there! So, I made some initial pieces-concepts to illustrate the new branding strategy for BocasBound, but I was eventually shut down…hmmm. But, I am curious to think what my you all might think. Do you think that this new brand strategy communicates to adventurous budget travelers that are looking to stay in a fun hostel? Diga Me!

This is my welcome sign for when you first arrive on your water taxi- welcoming/exciting? What do you feel?

These are my jungle signs (vertical) to follow the upward growth of the tall indigenous plantlife- not to distract.

I went to Panama- don’t you want something unique to take home and show your friends? I know I do…I love the indie vibe.

And, here is what they currently have and want to stick with? Does this make you think jungle adventure, hostel, panama…I’m curious to see if anybody out there feels this would relate to the demographic you might envision traveling thousands of miles away from home to stay in hostels? Let me know that you think…