Fundamental to a branding strategy is the consideration of how integrated marketing decisions are. The greater amount of media decisions has lead to a diversification of strategy. The brand personality should be something that can be adapted to niche markets to maximize relationship building toward the brand. Careful consideration of variable brand elements are important to address to understand successful application of those elements. Take into consideration how and where your branding will occur. The elements of the brand should be simple and identifiable across the board. Keeping in my initial responses to brand perceptions, it is necessary to consider: color schemes, typography, writing style, images,effective principles of design, target market, and in many cases a logo- an identifiable symbol that can easily represent a solution to a consumer need.