It is important to piece yourself together well, so that people look at you and think to themselves “what a charming business, they are so put together and comely.” People may, or may not actually think those exact words, but the principle of representing yourself with visual elements is very effective for your overall message and offering. The design should work together to not only communicate the what is important to the brand and who you are, but also your sense of style and “dress.” One of the quickest ways to lose credibility as a business, is to look like you spent minimal time and effort in presenting yourself to the public, and peripherally inhibits negative perceptions and attitudes. He is focused on communicable designs and professionalism.