Sustain

The long-term result of creating an image for yourself is consistency- in business, recognition, preference, and the power of popular culture within within communities. The longevity of the image can be tweaked with the times or trends, but never stray from the brands architecture- the difference or spiking your hair, or not, but still having the same recognizable face and unique style. One of the key principles of image building is the ability for the brand to stay relevant over time. Staying relevant can be solved through creative innovations within the framework of the band architecture and the image you are trying to portray.

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